Women are equal!

It's a truth that everyone must accept.

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Women are not made for entrepreneurship.

This is the most absurd and wrong thinking, but unfortunately even in the 21st century many unfortunate people think this way.

This weekend, I conversed with Camila, a SUPER founder whose story is exactly an answer to all these unfortunate people.

But before, I want to share this:

Now here is Camila’s story, shared in her own words:

Growing up in a small city in Mexico, I was constantly reminded of the traditional roles assigned to women—roles that didn’t resonate with my dreams.

In my community, women were expected to focus on farming and managing the household. However, I yearned for something different, something more.

Despite the lack of support from my family, I secretly studied business management using a friend's textbook, often by candlelight after long days working in the fields.

My life took an unexpected turn when severe flooding forced my family to immigrate to the United States.

In this new country, I found work in a bakery to help support my family. I quickly learned the craft and grew passionate about baking.

By the time I was 20, the bakery where I worked had expanded, yet my personal financial situation had barely changed.

Fortunately, I had saved a little money and harboured a burning desire to start my own business—a dream that was met with staunch opposition from my father. He believed that my place was at home, not venturing into the business world.

Undeterred and driven by my passion for baking, I started making and selling cookies from our kitchen. The lack of support from my father reached a point where I had to make a choice—stay and abandon my dreams or leave and pursue them.

Choosing the bold and correct option, I left home, setting up a small kiosk while sharing a cramped room with four other women who were also striving for better lives.

Those early days were filled with struggles. I barely managed to make ends meet, but every small success made me more determined. Over time, my kiosk gained popularity, and I was able to open a proper bakery.

The confidence I gained from this venture fuelled my ambition further. I sold the bakery and invested all my earnings into building a brand—a brand that represented quality, innovation, and my culinary passion.

The leap of faith paid off. Within four months, my business attracted investors, and over the next five years, it grew into a successful food company with a diverse range of products.

Looking back, I realize how each challenge molded me into the entrepreneur I am today. The key takeaway from my journey is this:

Women are capable of achieving incredible feats if given the chance and the right support. It's not one’s background but their ideas, actions, and determination that truly define success in entrepreneurship.

- Camila R.

The Crux: It’s never about where you start but where you decide to go, and women are equal in every sense.

What do you think about Camila's journey?

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Stay tuned for the next one. Until then, keep building consciously.

Thank you,

Santhosh, founder of WeBuidl

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