Failures are inevitable!

Hey ,

Do you START something to FAIL at it?

Dumb question to ask, isn’t it? Nobody does that.

The harsh truth is every one of us is bound to fail one day or the other and the sad reality is failure is unpredictable and inevitable.

We see so many entrepreneurs, both successful and hustlers around us. And yesterday, in a networking event I met Suresh, who reminded me that not all days are glorious.

There’s so much to learn from him and I just couldn’t keep his story to myself.

Here is Suresh’s story in his own words:

Growing up as the middle child in a family of six, I often felt like just another mouth to feed in our cramped and noisy home. 

We lived paycheck to paycheck, and from a young age, it was clear each of us would need to fend for ourselves.

While my siblings pursued stable, conventional jobs, I chose a different path. Ignoring the expected route of college, I chose the world of business at the age of 16, starting as a fabric supplier. 

I would spend my days in the bustling offices of major textile companies, silently observing the business dynamics and soaking in as much knowledge as possible.

Driven by my observations and lessons learned on the ground, I managed to secure a modest loan to kickstart my own venture in apparel manufacturing, focusing on trousers—a niche that was largely overlooked at the time. 

The early days were tough; retailers were skeptical and hesitant to take a chance on my products. Faced with rejection, I started selling at local markets, setting up small stalls, dreaming of one day owning a retail store.

Persistence paid off. Over time, I expanded my product line and finally broke into retail, opening several outlets. Business was thriving, and life seemed smooth. 

But success often gets to the head, so I started taking shortcuts, chasing quicker, larger profits. I overextended myself with debt, gambling on continuous success.

However, the economic tides turned. Interest rates spiked unexpectedly, and my financial framework couldn't withstand the pressure. I found myself in a dire situation, forced to liquidate assets and parts of my business to cover debts.

The fall was hard. I went from a bustling business owner to a cautionary tale of what not to do in entrepreneurship. But I wasn't ready to give up. 

This failure, as painful as it was, taught me invaluable lessons about the dangers of overreach and the importance of prudent financial planning.

I took a step back, reassessed, and started rebuilding slowly, focusing on sustainability rather than rapid expansion. I leveraged my previous experience to avoid past mistakes and approached my decisions with a new perspective.

Now, two decades later, I'm climbing back the ladder, but with a different mindset. This time around, I'm not just a hustler; I’m a seasoned entrepreneur with hard-earned wisdom. 

I've faced the abyss, learned from it, and emerged a bit more smarter. I understand now that true success in business isn't just about making money—it’s about making smart, ethical decisions that ensure long-term growth.

As I continue my journey back to the top, I am reminded that every setback is a setup for a comeback. And I can say:

In nutshell: The only way to deal with failures is to keep moving and hustling your way up!! 

Thanks for taking out your precious time for reading this.

If you have any specific feedback or anything interesting, you’d like to share, please let us know by replying to this email.

Stay tuned for the next one. Until then, keep building consciously.

Thank you,

Santhosh, founder of WeBuidl